Turn challenges into opportunities. Make sure that your message is reaching the right audience and your marketing initiatives are meeting your performance goals. The key to success? The web. It's the hub of marketing today - and tomorrow. That's why WebTrends has developed the next evolution in marketing analytics: WebTrends Marketing Lab.

At the foundation is WebTrends Analytics 8, the latest version of WebTrends 7, the award-winning solution for accurate, timely metrics to help you easily measure and improve your web marketing performance. WebTrends Marketing Warehouse complements this solution with an enterprise-class data warehouse to fuel targeted relationship marketing campaigns.

WebTrends Analytics 8

Accurately prove and improve your marketing performance with the industry standard in web analytics.

• Benchmark your key performance indicators
• Get actionable campaign and conversion analysis
• Create custom reports on any marketing initiative or business process

WebTrends Marketing Warehouse

Develop one-to-one relationship marketing campaigns with powerful targeting solutions.

• Create real-time customer segments
• Answer complex business questions on the fly
• Develop targeted messaging for your relationship marketing campaigns