Most importantly, WebTrends Analytics is easy to use and completely customizable, allowing business users to see their results in their terms, so the information makes sense. It also makes it easy to communicate the impact marketing is having on your business.

Built off the award-winning WebTrends 7 solution, WebTrends Analytics 8 provides the following industry leading capabilities to measure your marketing performance:

• Performance Dashboards that not only provide benchmark KPIs but also allow you to pose predictive 'what if' scenarios to identify where to focus marketing efforts.
• An Interactive Reporting Console that lets every member of the marketing organization dynamically filter, drill and query their analysis on the fly for a complete understanding of business results.
• Business Intelligence Integration that provides the freedom and flexibility to stream valuable WebTrends data to any of your corporate business reporting or intelligence solutions.
• Custom Reporting that allows you to custom design the industry’s most sophisticated reports to measure specific business initiatives and satisfy your requirements.
• 5-Point Scenario Analysis to not only measure where visitors are dropping out of your conversion process but also determine why they do so.
• Accurate First-Party Cookie Management that follows industry best practices for secure, accurate website reporting, across your company domains.

What's New in WebTrends Analytics 8

PERFORMANCE DASHBOARDS

Audience: All Audiences

The Performance Dashboards introduced in WebTrends Analytics 8 are interactive, easy-to-use, and allow everyone in the organization to view past and current performance measured against corporate goals. Many current attempts at providing dashboarding capabilities are simple report summaries that provide a 'slice' of performance and are not benchmarked across corporate goals. The new Performance Dashboards in WebTrends Analytics 8 solve this problem by providing key performance indicators (KPIs) in an interactive and 'goal driven' workflow.

In addition to measuring performance against goals, report users have the ability to run predictive 'what-if' scenarios to help identify which strategies they should us to insure corporate goals are met. Performance Dashboards are also incredibly interactive, allowing a report user to view top-level performance indicators and easily drill into operational details within a single reporting interface.

There are three pre-configured Performance Dashboards available in WebTrends Analytics 8:

• Key Metrics Performance Dashboard
• Campaign Performance Dashboard
• Merchandising Performance Dashboard

KEY METRICS PERFORMANCE DASHBOARD

The Key Metrics Performance Dashboard features the ability to set goals to help you benchmark performance for the key performance indicators on the website. You can benchmark your acquisition campaigns, see if conversion is trending up or down and evaluate the effectiveness of your sales programs. In addition, you can set up a predictive 'what if' scenario to help determine the impact a given KPI has on a marketing initiative.

CAMPAIGN AND PRODUCTS PERFORMANCE DASHBOARDS

The Campaign and Products Performance Dashboards provide another level of detail. Now merchandising and campaign managers can view how every level of their campaign or product hierarchy performs across their acquisition and sales KPIs. Campaign managers can easily see if customers are responding to specific offers better than others and merchandisers can quickly identify products that have strong sales potential - those that show strong interest but are converting poorly.

Benefits:

• Set goals and thresholds for each of the key performance indicators you would like to measure
• Dynamically receive updates on your performance relative to your goals
• Identify which downstream metrics have the greatest impact on your top-line KPIs.

BUSINESS INTELLIGENCE INTEGRATION

Audience: Business Analyst

Freedom is a beautiful thing. Now WebTrends Analytics gives organizations the freedom to interrogate their web analytics results with their favorite third party business intelligence tool. Unlike other solutions that mandate an organization to use their reporting interface, WebTrends gives organizations complete flexibility to leverage the investments they have already made with their own business intelligence tools.

Collecting and processing web analytics data is challenging. Now, through a standard ODBC query process, business analysts can query the customer and web site data. WebTrends solutions integrate seamlessly with other web and customer-focused data found in a company’s ERP, e-commerce or CRM systems for a more complete picture of their web channel and overall business. This makes it easier to find out how online activity is influencing offline sales or whether customers are truly finding their customer service answers online or still making costly inquiries into your call center.

Now you have complete control to query the data captured by WebTrends Analytics and can extend your web analytics solution by creating business intelligence reports that dramatically enhance your visibility into the performance of your web channel.

Benefits:

• Integrate actionable web analytics data with your other business data sources for a complete view of business performance.
• Design new reports with your standard business intelligence solution

INTERACTIVE REPORTING CONSOLE

Audience:

• Online Marketing Manager
• Web Producer
• Customer Marketing
• Merchandiser

Take control of your reports! WebTrends Analytics features an extremely dynamic reporting environment allowing you to quickly go from a top line view into a full drill down exposing all of your operational campaign, content and product details. WebTrends has always featured industry leading multi-dimensional, multi-metric analysis to give a full picture of performance. Now you can take control and personalize your reporting data to answer your specific business questions.

The interactive reporting console allows you to:

• View segment activity on the fly
• Build new multi-dimensional reports
• Change your performance metrics dynamically
• Conduct ad-hoc queries of historical data on the fly
• Bookmark and share your results

Benefits:

• Make your reporting results more relevant to your job function
• Speed up your analysis time by customizing your results
• Bookmark and share results with the rest of the organization

WEBTRENDS CUSTOM REPORTS

Audience: Business Analyst

Standard reporting provides much of the general information today’s businesses need, but ultimately business questions will arise that demand customization. WebTrends Custom Reports have been designed to capture and report on any business event that you are tracking on your website.

WebTrends Analytics has a unique custom data capture process that allows you to measure any business process on your website, name it in your business vernacular, combine it with any of the other dimensions or business categories WebTrends Analytics inherently reports on and apply up to 20 customizable metrics to evaluate performance. That means you have the ability to design reports in your web analytics solution. You’ll be able to answer your most difficult business question in a meaningful context for your organization.

Benefits:

• Report on business events and marketing initiatives that are specific to your business or industry
• Design new reports in your terminology to answer specific business questions
• Measure performance with up to 20 metrics for complete and thorough analysis
• Create multi-dimensional analysis to correlate the root cause of conversion performance and visitor behavior trends.

5-POINT SCENARIO ANALYSE

Audience:

• Web Producer
• Online Marketing
• Merchandiser

5-Point Scenario Analysis is breakthrough conversion analysis that provides the unique ability to view the entire conversion process in an easy-to-understand visual format. Where most solutions only provide the linear fall-out rate from step to step, WebTrends 5-Point Scenario Analysis provides actionable insight into five critical areas to help you optimize your conversion process, namely:

• Inflow: The pages and programs that drive visitors into your conversion funnel
• Fallout: The step at which a visitor leaves your conversion funnel
• Abandonment: Which fallout visitors left the site immediately
• Detours: What led visitors out of your funnel
• Step Jumping: Which steps visitors find confusing or skip altogether

With this insight at your fingertips, you’ll be able to go beyond just what is happening with your conversion scenario and truly understand why it’s happening. That way, you can make actionable decisions and see improvement in your conversion rate for a specific process - and the site as a whole.

Benefits:

• Identify the biggest traffic drivers into your conversion scenario
• Identify the weakest links (page) and determine the appropriate actions to take
• Determine if there are extra steps in your process that are hurting your conversion rate

FIRST PARTY COOKIE TRACKING FOR SOFTWARE AND HOSTED

Accuracy is a quality in your web analytics solution that can not be compromised. WebTrends Analytics 8 features first party-cookie support for both software and On Demand solutions that adhere to industry best practices. On-demand solutions in particular are susceptible to inaccurate counting because of their reliance on third-party cookies. To combat this, some hosted vendors have chosen an approach to 'cloak' or 'masquerade' their third-party cookies, making them appear to be a first-party cookie. It’s important to note that this approach carries security and implementation challenges and will undoubtedly be a privacy risk moving forward as anti-spyware organizations target this approach as well.

WebTrends Analytics 8 take a different approach—one that uses the legitimate first-party cookie served by your organization and that provides 100 percent of the advanced analytics capabilities offered by WebTrends. And in addition to providing first-party cookie identification on your primary domain, WebTrends also provides patent-pending technology to improve cross-domain accuracy, while still leveraging the accuracy of first party cookie technology—a first in the industry. The WebTrends first-party cookie approach provides all the accuracy benefits of a legitimate first-party cookie in a secure, easy-to-implement and cost-effective solution.

Benefits:

• Avoid third-party cookie rejection and deletion rates
• Make decisions with confidence through accurate web metrics
• Adhere to best practices in the industry